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Privacy policy (Egypt)

Numu’s Privacy Policy (Egypt)

Last Updated (11/04/23)

Numu Market LLC (“Numu”, “Us”, “We”, “Our”) fully owns, and operates an online marketplace platform and search engine (the “Platform”), which can be found on the following link: [www.numumarket.com] that helps farmers, producers, and traders (the “Seller(s)”) find buyers (the “Buyer(s)” and together with the Seller(s), the “User(s)”, “You”, “Your”) through online and offline advertisements and other actions. 

This Privacy Policy (the “Privacy Policy”) defines what Data We collect about You and how We use and process Your Data for the purpose of enabling Numu marketplace in connecting buyers and sellers to offer, use agricultural services and other specialized services (the “Services”) that We provide You through the Platform (“Purpose”). 

Please read attentively this Privacy Policy as well as the Seller Policy, Code of Conduct, and Website Terms of Use (“Terms”) before proceeding to register, apply for and/or request or use Our Services. 

Numu shall not be held liable, under any circumstances, for any negligence or failure by a User as a result of not reading the Privacy Policy before using the Services, or the Platform. For the avoidance of doubt, You agree that accessing or using the Services, or the Platform is by itself deemed an acknowledgement of having read and accepted the Privacy Policy, as amended from time.

By subscribing to the Platform or using the Services, You agree for Us to collect, use, and process Your Data for the Purpose in accordance with the terms of this Privacy Policy and in compliance with the applicable Data protection law in the Arabic Republic of Egypt (“Territory”). 

The Data We Collect, process and keep and How We Use and share It

We may digitally collect, process, and use Data, including identification Data of personal nature, about You where it is necessary for carrying out the Purpose and our legitimate interest and ensuring that it shall be used in a fair and balanced way. We collect, process and use identifying and non-identifying personal Data from You and any devices (including mobile devices) You use when You use Our Services, register for an account or subscribe with us, provide Us Data on a web form, update or add Data to Your account, submit a product review, or when You otherwise correspond or communicate with us. 

The table below details the Data We collect, process, keep within the Purpose and what it is used for.

Data We Collect (“Your Data”)

Why We Collect It

Identifying Data
Such as:

  • Your name
  • Addresses
  • Email addresses
  • Phone number
  • Your location and area
  • Your age (as applicable)
  • Your Numu Account details
  • Corporate identification documents (such as the CR, tax card, and name and ID of the authorized signatory)
  • Confirmation of being either a private or a professional User
  • User preferences (e.g., preferred language settings)
  • IP address, operating system, browser type, browser version, browser configuration, name of internet service provider, and other types of computer and connection related Data relevant to identifying Your type of device, connecting to the Website, enabling Data exchange with You and Your device, and ensuring proper use of the Website and/or the Services
  • URL and IP address of the website from which You accessed, or were directed to, our Website, including date and time
So that Our Buyers can communicate with You to place orders.

  • So that Our Buyers can communicate with You to place orders.
  • So that Our Sellers can fulfil your orders and deliver purchases to you.
  • So that We can send You service messages such as order updates.
  • To send You information about new products and promotions to improve Our offering to You and to grow Our business. We will always offer a way out of receiving Our marketing messages. See the “Marketing Messages” section below.
  • So that You can make full use of site features like the wish list, viewing and managing Your orders and communicating with other Buyers and Sellers (as relevant).
  • So that We or Our Sellers can provide You with assistance.
  • To prevent and detect fraud against either You or us.
  • To enhance the safety and security of Our Users and Services (i.e., verify the identify and eligibility to perform the relevant services).
  • For customer’s technical support and Users’ feedback.
  • To notify You of any changes to Our Services, terms and conditions and/or Privacy Policy.
  • To send You marketing and non-marketing communications.
  • To provide Our Users with a personalized and improved use of Our Services.
  • To provide and maintain our Service and make the necessary improvements, including the monitor the usage of our Service.
  • To provide You with assistance in managing Your Account, Your registration as a User of the Service.
  • To perform the necessary analysis and operations to maintain Our Services, such as fixing bugs and/or operational problems.
  • To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal Data held by Us about our Service Users is among the assets transferred.

Your payment Data  

We do not store or process Your card details ourselves, they are processed and stored via Our contracted licensed third-party service provider. We encrypt Your payment card details in Your browser and securely transfer this Data to Our third-party payment provider to process a payment. We also do not collect or have access to your bank account details or Data unless expressly authorized to do so and without prejudice to the applicable law in this respect.

  • Take payment, and give refunds, subject to our terms and conditions of use (the “Terms of Use”). 
  • To prevent and detect fraud against either you or us.

Your contact history with us 

What you have previously said to us — for example, over the phone, on instant chat, or on social media.

  • Provide customer service and support. 

Purchase history and saved items (wish list) 

What you have bought and what you have stored in your basket for another time.

  • So that you can make purchases. 
  • So that our Sellers can fulfil your orders.
  • So that we or our Sellers as needed, can provide customer service and support. 
  • So that we can find out what you like and help improve our Services to you.

Data about Your phone or laptop, and how You use Our website

Data We collect when You browse Our Platform includes without limitation;  Your IP address and device type, the browser You are using, and, if You choose to share it with us, Your location Data, the browser type, language preference, referring site, the date and time of each Your visit, the pages a User has viewed directly before and/or after accessing Our Platform, and other interactions with the Platform and other Users, as well as how You use Our website.

  • To improve our website and give you the best possible experience. 
  • To prevent and detect fraud against either you or us.

From time to time, Numu may release non-personally-identifying [1] Data (such as location statics, crop data, demographics, general farming data trends) in the aggregate, e.g., by publishing a report on trends in the usage of Website or Platform.

You hereby consent to provide Your Data as applicable for us to perform the Services.

Collection, Use and Processing of Your Data

For the purposes set forth, You hereby agree and authorize Numu to collect, use and process Your Data in accordance with this Privacy Policy.  For the purposes mentioned above, Numu may use, process, retain or share Your Data with third parties, including Numu services providers and other entities Numu subsidiaries, affiliates and sister companies inside or outside the Territory. Your Data will be processed, retained, and used by Numu, Numu service providers or other Numu entities. It means that Your Data may be transferred to — and maintained on — computers located outside of the Territory. The transfer of Your Data will be without prejudice of the applicable laws in this respect.

Sensitive Data

We neither collect nor store any sensitive personal Data regarding Our Users or Platform visitors, which include personal Data that pertain to their psychological, mental, medical, physical or genetic state, biometric Data, religious beliefs, political opinions, financial status and security status. In all cases, Data relating to children (under the age of 18) is considered sensitive Data. Disclosing sensitive Data without observance of the applicable law requirements would expose you to legal consequences. Consequently, You shall be liable for disclosing any sensitive Data to Numu and Numu shall not assume or be held liable  for any sensitive personal Data disclosed or submitted from Your side, whether voluntarily or not. Numu reserves the right to remove and destroy any Data that is deemed sensitive and provided in breach of the applicable law.

Children’s Privacy Policy

It is not permissible to use or share children Data with Numu without relevant requisite approval under the applicable law. Our Services does not address anyone under the age of  18. Please note Numu does not knowingly collect, keep, maintain or use any children’s personal Data. Numu shall thus not be held liable for any children’s Data You willingly provide to Us. If You are a parent or guardian and You are aware that Your child has provided Us with sensitive Data please contact Us on the following email address(legal@numumarket.com).

Sharing Your Data

We may share Your Data, including personal Data, with the following categories of companies and individuals as an essential part of being able to provide Our Services to you, as set out in this Privacy Policy: 

  • Companies that do things to get Your purchases to You, including but not limited to, payment service providers, the Sellers from whom You purchase products or the Buyers to whom You sell products themselves and any third party fulfillment partners and delivery companies they might use. Each only receives the Data they need to provide the relevant service, and strictly only for that purpose. 
  • Professional service providers, including but not limited to, marketing agencies, marketing system providers, advertising partners and website hosts who help Us run Our business.
  • Our management, employees, officers and agents on a need-to-know basis. 

These are examples of the circumstances in which We may share some of Your Data with others: 

  • In the unlikely event that Our business assets are ever sold to or purchased by another company (our Data records are part of Our business). We will use Our reasonable endeavors to ensure that the new combined entity will follow the practices disclosed in this Privacy Policy. 
  • If We are requested by the police or a regulatory or government authority investigating illegal activities to provide Data concerning Your activities whilst using the network We shall do so. 
  • We may provide third parties with aggregated but anonymized Data and analytics about Our Users for purposes including testing, research or analytics. Before We do so, We will make sure that the Data passed does not personally identify you.

Third Parties

Numu resources to third-party services in Our relationship with You, such as including payment gateway links as well as providing You with the installment services of a third-party upon Your request. Your Data Data is thus disclosed to these third-parties whenever necessary. In that regard, the usage, storing, disclosing, processing or retaining of Your Data shall be subject to the privacy policies of the relevant third-parties. Payments processed via Our Platform by third-parties payment processors are not accessible nor controlled by Numu, that shall not be held liable for any failure of any third-party’s service providing or Data privacy regulation.

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Marketing Messages

By agreeing to the Terms, you hereby consent to receive marketing messages from Numu in connection with the Services. In addition, if You have subscribed to receive Our marketing notifications or You have created an account or ordered from us, We will send You marketing messages by email (and occasionally by post) to share with You offers and Data on products to keep You aware of what We are up to and to help You see and find products. 

You can stop receiving marketing messages from Us at any time: 

  • By clicking on the “unsubscribe” link in any email;
  • By contacting us.

Online advertising

We might engage in online advertising, also to keep you aware of what we are up to and to help you see and find our products. 

Access, correction and deletion of your personal information

The following are your rights relating to your personal information and how to exercise them.

Your rights 

How to exercise them

The right to be informed about how your personal information is being used.

Kindly review this Privacy Policy.

The right to access the personal data we hold about you.

Most of the data we hold about you is shown in your Numu account. For anything else please contact us and we would be happy to provide a complete list.

The right to request the correction of inaccurate personal data we hold about you.

Most of the data we hold about you can be edited directly in your Numu account. For anything else please contact us and we would be happy to make any corrections for you.

The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.

Kindly contact us to remove your data.

The right to stop direct marketing messages.

Kindly refer to “Marketing Messages” section above.

If You request that We stop processing some or all of Your Data or You withdraw (where applicable) Your consent for Our use or disclosure of Your Data for purposes set out in this Privacy Policy, We might not be able to provide You all of the Services and customer support offered to Our Users and authorized under this Privacy Policy.

Protecting your Data

We have implemented reasonable technical, physical and administrative safeguards to help protect Your Data from unlawful use and/or unauthorized disclosures. Access to Your personal Data is limited to Our workers, service providers, auditors, successors that must necessarily access it and that are bound by a contractual confidentiality obligation with Us or by the applicable law.

We take every precaution to protect Your Data as required under the applicable law. To this end, all personal Data stored by Us is kept on a server in a secure environment. Only employees, the Sellers from whom You purchase products or the Buyers to whom You sell products, and any subcontractors who need the Data to perform a specific job are granted access to personally identifiable Data.

You acknowledge that the Internet is not a 100% secure medium for communication and, accordingly, We cannot guarantee the security of any Data You send to Us (or We send to you) via the Internet. We are not responsible for any damages which you, or others, may suffer as a result of the loss of confidentiality of such Data. 

While Numu has taken reasonable steps to secure the personal Data You provide, please be aware that despite Our efforts, no security measures are perfect or impenetrable, and no method of Data transmission can be guaranteed against any interception or other type of misuse.  Any Data disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if You provide personal Data.

How you can help us protect your information

Please keep in mind that whenever You voluntarily disclose personal Data online in non-protected environments - for example on message boards, through email, or in chat areas - that Data can be collected and used by others. In short, if You post personal Data online that is accessible to the public, You may receive unsolicited messages from other parties in return. We cannot ensure or warrant the security of any Data You transmit to us, and You do so at Your own risk. Once We receive Your transmission, We make Our best effort to ensure its security solely on Our systems.

Retaining Your Data

We will hold on to Your Data for as long as You have Your account, or as long as needed to be able to provide the Services to you, or (in the case of any contact You may have with Our “Customer Services” team) for as long as necessary to provide support related reporting and trend analysis only. 

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce Our Terms of Use, We may also keep hold of some of Your Data as required, even after You have closed Your account or it is no longer needed to provide the Services to you.

Our Sellers Privacy Policies

We are not responsible and do not warrant or guarantee that the privacy policies of any Seller or any other companies or individual that Your personal Data is passed to is compliant with this Privacy Policy. We are not responsible for any damages which You or others may suffer as a result of the loss of confidentiality of such Data. 

In using the Platform, Our Sellers (and their affiliates), agree not to: 

  • sell, exchange, disclose or transfer to any third party, any Data passed to them as a result of any transaction on the Platform (e.g., personal Data of any User), or permit any third party to have access to the same; 
  • send to any User any non-electronic direct mail marketing; 
  • send to any User any electronic communication except as necessary to complete a Buyer’s transaction or to respond to a customer service enquiry made by such Buyer concerning such transaction; 
  • use any domain name (or any part of it) on Numu and/or the Platform and/or otherwise in any communications that they have with any User; 
  • target unsolicited communications of any kind to any User.

Cookies Policy

By visiting the Platform, whether the website or mobile app (the “Website”) with Your browser settings adjusted to allow cookies, You are consenting to Numu using cookies for the purposes outlined below in order to provide You with a fully functional shopping and selling experience. 

Please note that in order to make full use of the Platform and to benefit from certain personalized features, Your computer, tablet or mobile phone will need to be set up to accept cookies. The Website (like many other shopping websites) will not work when cookies are blocked. 

Numu uses cookies to provide You with the best user experience possible; without them We would not be able to do things such as remember Your preferences or enable You to store products in Your basket. The cookies We use do not store sensitive Data such as Your name, address or payment details and they cannot harm Your computer. 

The Data We collect through these cookies is solely for the purpose of enhancing Our Website and Your browsing experience – it is never used to identify You and We would never share or sell on this Data. 

The list below details the cookies used on the Website. We have outlined who sets these cookies and their purpose. If the party reads something other than “Numu”, these are Our third-party business partners who help Us to enhance Your browsing experience.




Strictly necessary


Numu uses cookies to enable some of the basic functionality that is required for you to browse and shop on the Platform, such as remembering which products you have added to your basket. The information collected through these cookies is only used for this purpose and is never shared or sold on to third parties.


Google Adwords; Double Click; Facebook ads; Instagram;

Google Adwords, Double Click, Facebook and Instagram use cookies to track our own paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective online. Each individual advertiser uses its own tracking cookies and the data taken is not confidential data or interchangeable.


Google Analytics

Google Analytics use cookies to collect data that helps us understand how people are using the Website. We use this information to identify how and where we can improve the customer experience. The data collected through these cookies is anonymous, does not collect specific customer data and is never shared with other third parties.

Functionality Share 

Share This

This allows customers to share content, products and web pages from our Website with other websites and social networking sites. The cookies used by Share This allow us to track the type of content, products and pages that our Users are sharing to help us better understand which content is most engaging for our Users so that we can improve the content and customer experience in other areas of the Website.


Social media plugins

Sites such as Facebook and Pinterest, serve cookies in order to be able to share and discuss Numu’s products on social networks.

What is a cookie?

A cookie is a small text file which is downloaded and stored on Your computer or mobile device by websites that You visit. 

Your browser accesses the cookie file only when You visit the website that generated it. This helps to ease Your navigation by automatically logging You in and remembering things like Your preferences and what is in Your shopping basket. Cookies allow sites like the Website to deliver You a personalized shopping experience. 

The Data stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the Data that You have disclosed to the site.

You hereby consent to all the cookies generated as above stated when using Our Platform or Our Website.

Managing Cookies 

If cookies are not enabled on Your computer, it will mean that Your shopping or selling experience on Our Website or Platform will be limited to browsing and researching; You will not be able to add products to Your basket or buy them. To enable and manage cookies, You can use Your browser to do this. Each browser is different, so check the “Help” menu of Your particular browser (or Your mobile phone’s handset manual) to learn how to change Your cookie preferences. 

Privacy Policy Changes

We reserve the right to modify this Privacy Policy at any given time for any given reason (i.e., to comply with new laws and regulations and/or include any new activity or services for Numu. You may be notified of any changes in respect to this Privacy Policy via email on Your registered email on Our Platform (in the event where You are a registered User), or via by posting the amended terms on https://www.Numumarket.com/privacy-policy/.

In all cases, updates shall be specified through the “Last Updated” date added above to this Privacy Policy, and which will be available on the Platform. Therefore, please make sure to read and review the latest updates to the Privacy Policy enacting the amendment from time to time. For the avoidance of doubt, Numu shall not be held liable for any negligence or failure of a User to read or review the updates to the Privacy Policy before accessing or using the Platform or the Services.

Your use of and/or access to Our Platform after such modification, constitutes by itself Your consent to be bound by the last updated version. Upon such approval, You hereby waive the right to receive any further notifications or alerts of the relevant modification or change.


You may not assign any of Your rights, licenses, or obligations under the Privacy Policy. Any such attempt at assignment shall be void. We may assign Our rights, licenses, and obligations under the Privacy Policy without limitation.


As between You and us, the Privacy Policy shall apply starting from Your first use of the Services and shall continue in full force and effect until the termination of the Services by either You or Us.

Governing Law and Jurisdiction: Dispute Resolution

This policy is subject and shall be governed by the laws of the Arab Republic of Egypt. Any dispute in connection with the application, execution or interpretation of this policy shall be referred and decided by the competent Egyptian court.


You hereby fully waive Your current and future rights to have any form of legal recourse against Numu, in relation to any damages caused to You as result of using the Platform, as long as the damage is emanating from your mis-use of the Platform, or Your breach of this Privacy Policy, Terms of Use, or any other Agreement you entered, or will enter, with Numu.


In case this Privacy Policy is drafted or translated into another language, the one drafted in (English) Language shall prevail.

Contact Us

If You have questions about Your personal Data or this Privacy Policy, please contact Us by sending an email to legal@numumarket.com or calling Us at +20 1111223482.